Friday, September 21, 2012

How the Martini was Born

 

The Martini

The most well-known of cocktails, Western culture has created quite the lore and mythology surrounding the drink. The three-martini lunch became a popular phrase coined for expensive, long lunches taken by business executives. In fact, the Martini has become more of a class of drinks than one drink in particular – with variations like Appletinis, Vodka martinis and others becoming popular over the years.

The famous and powerful people who have favored the simple, yet potent, original – Winston Churchill, Truman Capote, Ernest Hemmingway and F. Scott Fitzgerald to name a few – have only added to the lore of this popular classic cocktail. The first Martini – or Martini-like drink – was poured sometime between 1862 and 1871 and was called a Martinez, a name to honor the humble town of Martinez, California, where it was purportedly first dreamed up by bartender Julio Richelieu, proprietor of the eponymous Julio Richelieu Saloon. That similar (but sweeter) version of the cocktail consisted of sweet vermouth, gin, bitters and was garnished with a maraschino cherry. This version (which was essentially a gin Manhattan) eventually gave way to the more contemporary drier version that includes gin, vermouth and bitters and was supposedly first made popular when John D. Rockefeller started downing them at the turn of the 20th century.

Although the origins of the first Martinez date back to the 1860s, the modern Martini first rose in popularity starting in 1900s. During prohibition, the Martini became the drink of choice (or no choice in many cases) in speakeasies across the country due to the quick accessibility and production of gin. In fact, it was often a gin Martini or no drink at all for customers hiding out in their secret watering holes. The modern Vodka Martini, which James Bond stalwarts will surely order shaken not stirred, was not created until much later and many Martini purists still claim the idea of a Martini made with vodka is preposterous. A steadfast and iconic cocktail, however, the classic Martini is here to stay, whether made with vodka or gin, dirty or not, with varying amounts of vermouth, neat, or over ice.

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